Replying to myself here…
I was slightly wrong, the format is actually AdjectiveAnimal (not AdjectiveNoun) and @Brandon_Andrzejewski you are correct in that during the days of the Form 1 & Form 1+ there were many threads about posting your printer’s name and even printing its namesake. I have no idea if something changed with the Form 2 (like you said, maybe re: wireless) or maybe its just paranoia trumped up on the forums!